Design leader, Self-taught UX/Product designer.

Believer of design thinking, follower of the data-driven yet human-centric approach to achieve simple and effective solutions.

My design journey started as a Bachelor of Applied Arts grad, Got motivated towards UX, Interaction, and UI design. Worked with burrp, Inkfruit, Zivame to name a few for branding, print, web & UI/UX designs roles.

In 2011, started a small design studio "RisingHues" where we served amazing clients like Saleae, Minitime, Sooloos, Finbuddy, Townscript, Webengage, Mindtickle, Sign easy, AcroYoga and many more. Signeasy was awarded one of the most Beautiful apps of 2016 from Google. Townscript was a local event management app, later acquired by Bookmyshow.

Lead the design for India's biggest fantasy sports platform Dream11 for billion users. Our aim was to provide a top-notch gamified user experience.

Currently building the OTT entertainment experience as AVP UX at ErosNow.