Surge - Bitcoin backed credit line
Spend Dollars. Keep your Bitcoin.
Branded a category-defining Bitcoin lender from the ground up. Designed a confident identity that ditches crypto clichés for clean typography and on-chain cues, then carried it into a marketing site that makes a complex product click in seconds, and an iOS/Android app that turns “Lock BTC → get dollars → repay anytime" into a sub-hour flow.
Role: Research, Branding, UX/UI Designer, App Design, Film, Art Direction
Event Promo Film
An AI-generated cinematic brand film for Surge, a Bitcoin-backed credit line. Crafted using image and video generation pipelines — from storyboard to screen. Restrained, low-key aesthetic built for an audience that holds their own keys.